Director of Digital Marketing
As Carpenter & Zuckerman’s Director of Digital Marketing, Kaustav Acharya works to develop and improve the firm’s image and presence both online and offline, as well as locally and nationally. The efforts of Kaustav and his marketing team make it easier for individuals to find CZ Law when they are in need of legal services, and those efforts also help to fuel growth for the firm.
“I love taking a very complex, almost impossible problem, building a solution, and integrating with multiple digital systems to gather data. I then use that data to make metric-driven decisions to maximize return on investment.” -Kaustav Acharya
Kaustav was originally trained as a full-stack web developer and has over 20 years of web development experience. He also has a keen interest in all things web, digital technologies, and cyber security. Over the last 7 years, Kaustav took an interest in digital marketing, and ever since then, he has been bridging the gap between marketing and web development while building teams in the process.
In 2022, Kaustav completed a course called “Discovering and Implementing Your Leadership Strengths” through the Massachusetts Institute of Technology’s xPRO program, and he is actively working on additional programs to further his skill set as an effective leader.
Kaustav’s favorite pastime is automobile racing and he is a HUGE car enthusiast overall. Porsche is his preferred brand, but he truly loves anything that has four wheels and an engine. Kaustav is also a very active family man and loves spending time with his wife and 4-year old daughter.
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